So the always popular and not at all contentious Big Poll has Monzo Premier account for those that meet certain criteria as the top pick (currently, at least).
Which had me wondering: what would a Monzo Premier account look and feel like? What would differentiate it? What would the criteria be?
I think a lot of those are for a paid account but not premier.
To me, premier accounts focus less on the physical gimmicks and more on the personal relationships, investments, high level accounts, high balances with perhaps some kind of exclusive services (concierge, top level hotel/airline status etc) and a classy looking card (usually black in colour or something).
None of it fits Monzo’s ethos to me, but then I suppose there will be “new money” in the future where Monzo will have been a part of their lives so who knows!
Max but for free if you meet the criteria, so never happening.
I think in order for you to be able a premier service, you need to have a top notch free service first, which Monzo do not.
You can have great and then paid for is amazing. But not average and then you pay for great.
*Edit - Extra for free would be good if you pay in £x, direct debits etc.Still unlikely as Monzo don’t want give away what people pay for, but might entice more “full” Monzo.
Out of curiosity, I asked AI “Please design a Premier banking tier for Monzo Bank. what would a Monzo Premier account look and feel like? What would differentiate it? What would the criteria be? Please explain the business case for such an offering.”
This is what it said:
Monzo Premier: Elevating Digital Banking
Monzo Premier would be a premium tier designed to cater to high-net-worth individuals while maintaining Monzo’s signature digital-first approach and user-friendly interface. This offering would blend the best of traditional premier banking services with Monzo’s innovative fintech features.
Key Features and Differentiators
Personalised Financial Management
Dedicated Premier Relationship Manager: Access to a personal financial advisor available via video call, chat, or in-person meetings[1][6].
Higher Transaction Limits: Increased daily spending and transfer limits to accommodate larger transactions[29].
Priority Customer Support: 24/7 access to a dedicated Premier support team with minimal wait times[32].
Premier Visa Infinite Card: A sleek, metal card offering enhanced rewards and travel benefits[3].
Wealth Management and Investments
Exclusive Investment Opportunities: Access to curated investment products, including private equity and hedge funds[33].
Robo-Advisory Service: Automated investment management with human oversight for Premier clients.
Lifestyle Benefits
Concierge Services: 24/7 lifestyle assistance for travel, dining, and entertainment bookings[18].
Airport Lounge Access: Complimentary access to premium airport lounges worldwide[8].
Exclusive Events: Invitations to Monzo-hosted networking events and financial seminars.
Enhanced Savings and Rewards
Premier Savings Rate: Higher interest rates on savings accounts, surpassing Monzo’s standard offerings[21][30].
Cashback Rewards: Enhanced cashback rates on purchases made with the Premier card[9].
Eligibility Criteria
To qualify for Monzo Premier, customers would need to meet one of the following criteria:
Maintain a minimum balance of £100,000 in Monzo accounts (including savings and investments)[4][24].
Have a gross annual income of at least £75,000 paid into a Monzo account[29].
Hold a mortgage of £500,000 or more with Monzo (if mortgage products are introduced)[20].
Business Case
Introducing Monzo Premier would allow the bank to:
Attract High-Value Customers: By offering premium services, Monzo can appeal to a wealthier demographic, increasing its average customer value[33].
Increase Revenue Streams: Premier accounts typically generate higher fees and provide opportunities for cross-selling more profitable products like mortgages and investments[7].
Enhance Brand Perception: A premier offering can elevate Monzo’s brand image, positioning it as a full-service bank capable of meeting sophisticated financial needs[26].
Improve Customer Retention: Premium services and personalised attention can increase loyalty among high-value customers, reducing churn[1].
Competitive Differentiation: By blending traditional premier banking with its digital-first approach, Monzo can create a unique value proposition in the market[32].
Data Insights: Serving premier clients can provide valuable data on high-net-worth individuals’ financial behaviours, informing future product development[33].
Cross-Subsidisation: Higher margins from premier services could potentially subsidise free services for other customers, supporting Monzo’s inclusive banking model[7].
By introducing Monzo Premier, the bank can expand its market share, diversify its revenue streams, and strengthen its position as a leading digital bank capable of serving customers across all wealth segments.