We heard your feedback last week about not adding stuff to these updates unless it’s valuable. We’ll still share bits and pieces when it makes sense, but otherwise we’ll keep the updates relevant and brief. So just a short update for you this week.
This week we’ve been working together on the sign-up flow and membership home for the paid subscriptions. We want to build a world class home that is intuitive, valuable, and feels special. The designers have been designing it, the engineers have been building it, and the rest of the team has supported on areas like copy and research planning.
Today, the whole team is off-site for a day of user research. We’re running our first round of usability testing with some customers to walkthrough the sign-up flow for our new paid tiers.
Here’s a photo I took five minutes ago. I’m on the left, halfway through a muffin
We’re looking to get some direction on the following:
- What are customer pain points when signing up for a plan?
- What questions are customers asking as they navigate through sign-up?
- Can they find their paid subscription and the features later on when they need them?
We’re less interested in their thoughts on the actual plans (don’t worry, eventually we will be) and their features at the moment, and more focused on learning about how we can build an intuitive sign-up flow and membership home.
Hopefully we’ll have some flows, insights, and some photos to share next week.
We’re busy working on a plan for how we want to introduce our new paid subscriptions to the market when they’re ready. We know we want to test things like pricing, discovery, and other areas but we need to make sure we do this while respecting some of the feedback we received around iterating on live products.