I was surprised to find Monzo as the top paid ad on a google search for “Monzo” today.
Until recently it had been a battle between N26 and a strange website claiming to offer “Monzo credit cards” which tried to get you to apply for other products when you clicked on the promoted ad.
I think the last comment from a Monzo staff member was along the lines of “it’s an annoyance but allowed by google, so not worth the cost of competing with the other bidders”.
But now it seems Monzo are paying top dollar to secure their brand.
Any thoughts about Monzo spending money to appeal to people already googling “Monzo”?