Not everyone cares about the cheapest of everything. Whenever Monzo launch something people criticise the rate or the price or whatever but theyāll get custom.
Monzo have picked a price point to make money. Itās in the right ballpark, they can instantly advertise (probably very/too strongly) to 15m people. No other newcomer can do that.
If everyone cared about the most data for the cheapest price then there would be a race to the bottom, but there isnāt. People will join Honest or 1p mobile or whoever the latest one is that gives 100GB for 47p and yet thereās millions paying EE Ā£30 a month for 3GB.
Revolut using VodaThree, Ā£12.50 unlimited calls, texts, data (150gb alleged FUP which someone hasnāt tested), including roaming in US and across Europe.
People are entitled to point out that these prices are poor compared to other MVNOs. Why on earth would I get Ā£8 for 10GB with Monzo when I got Ā£8 for 50GB, and unused data rolling over for a month, with ID (plus, 3 of those months were Ā£2 only). The prices arenāt competitive in this market anymore.
Yes, people are entitled to point out whatever they like. As I expected you to. The bit you donāt seem to understand is not everything has to be competitive.
If people really cared about the prices, then the main operators wouldnāt have any customers left.
Youāre right, it doesnāt have to be the cheapest. Monzo does need to make money and I have no issue with that. However, what makes Monzo innovative or different from other MVNOs?
Maybe others see Monzo different to me, I see them as being a brand that does things differently/better/ has cutting edge features and this doesnāt have that.
Besides having it all in one app why would I move over from my current provider.
People pay the premium for a contact centre they can call with any issues, and thatās ok, if they get their monies worth needing to call so many times.
Otherwise theyāre paying the premium for everyone else having the option to call customer service. Most MVNOs are digital contact points only.
Monzo mobile hasnāt been a secret for quite some time now, but I guess if youāre for convenience and a low user the Ā£8 could be ok.
O2 as a network has been fine for me over many years, my main sim is Tesco and that works, and a Three scancom sim for Ā£50, 500gb data a month over 3 years or around that for places it doesnāt work.
Monzoās customer base is primarily younger people, who likely are using SMARTY/VOXI already. Itās going to be the older people who are sticking to their legacy phone contracts. And these people are less likely to have Monzo. Maybe Iām wrong though.
I need to test the O2 network first. Back when I had Tesco Mobile (albeit on my 4G phone) it was terrible where I am. So Iāll need solid 5G signal before Iām tempted to switch.
As a side note itās a shame Monzo is only launching this for 18+ when SMARTY/VOXI is 16+. There must be some sort of FCA thing around it stopping them, similar to how they canāt offer Extra/Perks to 16-17s. This part is probably the least important out of Monzo Mobile though.