So this came a bit out of leftfield.
I’m not sure why anyone would buy these over the Bose QC35 though. The fact that it has Cortana isn’t exactly a selling point… Maybe if you could make it work with Google Assistant instead 
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Cortana directly in my ear? No thanks. I spent ages getting rid of her/it on my computer 
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The built in volume dials look great. Not sure if they’ve been done before but definitely one of those ideas that are so obvious in retrospect.
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I’d purposely not get them just because of cortana. Personally I prefer in ear headphones like the pixel or AirPod variants, I get the feeling these will have poor sales.
Cortana works with Alexa, so it could be helpful…
Just on this 
I mean it doesn’t even work with their own games console so… 