When I started earning a decent (to me) salary, I thought I’d treat myself to a “nice” watch (low/mid 4 figures), which no doubt registers as extreme luxury to some, and extreme peasantry to others
Like a magpie, I was drawn to the shiny dials and fancy name of Tag Heuer (I’d heard of them, liked them, and enjoyed the fact they sponsored a lot of motorsport stuff).
I think I ended up with the Grand Carrera Calibre 17 at the time, and felt very blingy…It looked like a nice expensive watch, which part of me at the time wanted.
Fast forward 3/4 weeks, and I’d spent most of the time wrapping my wrist in cotton wool… Afraid to ding the watch, afraid it would scratch… and really not enjoying it. I wasn’t in a position to start some fancy collection, so this was going to be the one watch to last a lifetime…
Except it wasn’t… It was too bling, too fancy, and it felt too fragile.
Luckily, the shop allowed me to swap it, and I ended up with the Omega Planet Ocean 8500.
It’s about as bog standard as you can get from the looks of it, and it doesn’t posses the wow factor when you wear it (apart from it being a decent sized chunky divers watch).
But it felt bomb proof, came from a slightly more credible watch company (IMO), and it seemed like this would be the watch to last a lifetime.
That was 10 years ago, and the only watch I’ve bought since in the Apple watch… If I sold my Omega, I’d probably get at least what I paid for it, and it still looks like new.
So yeah, I’d say if you enjoy a nice watch, it’s worth it - But think if you are buying it for you, or if you are buying it so that others know it’s a “nice watch”.
A lot of the more expensive watches are actually quite discreet, and I reckon more “every day people” would think some of the fancier cheaper watches were more expensive than the actual expensive watches.
Of course, if your definition of luxury is £10,000 and upwards… You’ve just read a very boring story about a paupers watch