I believe it’s called “being inspired by the competition”
Or… copying others.
Apparently, LHV has been a significant commercial lender in the UK for a number of years, and already provides payments infrastructure to a number of UK FinTechs.
They’ve certainly flown under the radar over here. I’ve only ever seen their brand when I’ve visited the Baltics.
True. Although, I do tend to be aware of any bank brands with their own sort code allocation. I’m sad enough to look through all of the updates made to EISCD (access via my work).
LHV (04-03-01) was the only one to really stand out to me as unexpected.
If I spot any new banks appear, I’ll be sure to post.
What was the application process like? Was it a typical FinTech experience with photo of ID and video selfie or was it something else entirely? I’m intrigued.
Same on the minimalism. Less is more, as far as I’m concerned.
The screenshots may well be nothing more than mockups though. It will be interesting to find out what the app actually looks like from someone who has applied.
It only has 1 review on the iOS App Store, so we can’t rely on that either.