If I try to watch the live part of ITV Hub (still not renamed on the nvidia shield even though it’s been rebranded internally) you just get a popup that says ‘there’s an issue with ITVX at our end. Please try again.’
But at least that’s improved from it refusing to start up at all which it did last week.
I’ve seen a lot of complaints of twitter about ITVX but I’ve had absolutely no issues with it (both on Android and Fire TV). Everything works really well. It clearly lacks a lot of features compared to iPlayer etc but when people have asked them about it, they’ve said they are working on them.
I think in general, they are clearly trying to bring their branding to a younger audience. Their new logos, idents, ITVX in general just seems more bright, fun, and youthful, compared to their old branding that was just boring to be honest.
I use ITVX to watch ITV’s World Cup games, as my freesat dish seems to be out of order and I haven’t bothered to go up a ladder to look at it. ITVX has been working perfectly, HD quality is fantastic, no cuts or buffering at all.
I do think STV Player needs improving though. Definitely the service with the most amount of errors I’ve encountered, especially when watching live. Thankfully, despite being in Scotland, I can just use an English postcode to use ITVX.
Just looking at that, I do think the ITVX brand is pretty strong. People will get over the adult sounding name quite quickly. The X is an easily recognisable symbol that does stand out against other apps, which was something ITV Hub never had. ITV just need to confidence to stick with this brand for a long time now rather than changing it every few years.
iPlayer is probably the strongest UK streaming brand and apart from a few minor tweaks, has barely changed its branding since it was released.
ITV just needs to make sure they have a constant run of shows. They had a big chunk earlier this year were they essentially had no new dramas. Just tons of reality and entertainment.
And at the moment, the BBC seems to be winning January with Waterloo Road, Dragon’s Den, The Apprentice, Death in Paradise, Happy Valley, Silent Witness. Don’t really need any other channel for the next few months haha
Not that I care too much. Was personally just interested when it aired last. Knew it was long, but not that long! That’s nearly as long as the gap between Waterloo Road, which (originally) ended in 2015.