ITV X on Sky Stream works perfectly in my (short) experience of ITV X on Sky Stream
#Behind-the-scenes-licensing-nightmaresâŚ
I use ITVX to watch ITVâs World Cup games, as my freesat dish seems to be out of order and I havenât bothered to go up a ladder to look at it. ITVX has been working perfectly, HD quality is fantastic, no cuts or buffering at all.
I do think STV Player needs improving though. Definitely the service with the most amount of errors Iâve encountered, especially when watching live. Thankfully, despite being in Scotland, I can just use an English postcode to use ITVX.
Why cant they bring it to Q! thatâs just silly
Just looking at that, I do think the ITVX brand is pretty strong. People will get over the adult sounding name quite quickly. The X is an easily recognisable symbol that does stand out against other apps, which was something ITV Hub never had. ITV just need to confidence to stick with this brand for a long time now rather than changing it every few years.
iPlayer is probably the strongest UK streaming brand and apart from a few minor tweaks, has barely changed its branding since it was released.
And I think some people were wondering earlier, but ITV and STV have a deal so ITVX Exclusives will appear on STV Player in Scotland.
ITV just needs to make sure they have a constant run of shows. They had a big chunk earlier this year were they essentially had no new dramas. Just tons of reality and entertainment.
And at the moment, the BBC seems to be winning January with Waterloo Road, Dragonâs Den, The Apprentice, Death in Paradise, Happy Valley, Silent Witness. Donât really need any other channel for the next few months haha
All literally decades old by now. Yawn.
Something isnât bad or boring just because they are old. There is a reason they last so long and that is because people like them.
And technically, Happy Valley isnât decades oldâŚ
Not that I care too much. Was personally just interested when it aired last. Knew it was long, but not that long! Thatâs nearly as long as the gap between Waterloo Road, which (originally) ended in 2015.
One thing ITV could stop doing is putting âcelebrity newsâ on halfway through a film. Weâre not all enthralled by Kim Kardashian and Matt Hancock.
The ITV curse strikes again!
Didnât realise there was a new season coming. Get in!
Anyone seen the Gym Group advert on ITVX?
Right at the end it says âNow open in London xxxâ
Where âxxxâ is the bit of London I live in. As far as I recall Iâve never given ITV my day, though obviously thereâs IP addresses etc so they could work out my location.
Itâs the first time Iâve noticed location aware advertising on a streaming service. Definitely felt creepy.
Thanks. I didnât recall that.
But it wasnât the fact that they knew where I lived that surprised me. It was that the ad was targeted at my postcode. The main places I see ads online are YouTube, Google search, and All4.
I hadnât seen anything like this before and it reminded me of the ads at the cinema for local businesses back in the day.
Itâs probably part of their advertising plan theyâve been going on about. Probably wouldnât bother me too much. Never a fan of getting adverts for things in London when Iâm on the other side of the country.
Just wish they would implement local news. Everyone still gets London news I believe on ITV1 through ITVX.



