ITV X - the new streaming service from ITV

ITV X on Sky Stream works perfectly in my (short) experience of ITV X on Sky Stream

#Behind-the-scenes-licensing-nightmares…

1 Like

I use ITVX to watch ITV’s World Cup games, as my freesat dish seems to be out of order and I haven’t bothered to go up a ladder to look at it. ITVX has been working perfectly, HD quality is fantastic, no cuts or buffering at all.

3 Likes

I do think STV Player needs improving though. Definitely the service with the most amount of errors I’ve encountered, especially when watching live. Thankfully, despite being in Scotland, I can just use an English postcode to use ITVX.

1 Like

Why cant they bring it to Q! that’s just silly

First ITVX exclusive shows are out today.

Looks like ITVX launched (on Virgin Media 360) today as advertised.

1 Like

Just looking at that, I do think the ITVX brand is pretty strong. People will get over the adult sounding name quite quickly. The X is an easily recognisable symbol that does stand out against other apps, which was something ITV Hub never had. ITV just need to confidence to stick with this brand for a long time now rather than changing it every few years.

iPlayer is probably the strongest UK streaming brand and apart from a few minor tweaks, has barely changed its branding since it was released.

1 Like

And I think some people were wondering earlier, but ITV and STV have a deal so ITVX Exclusives will appear on STV Player in Scotland.

2 Likes
1 Like

ITV just needs to make sure they have a constant run of shows. They had a big chunk earlier this year were they essentially had no new dramas. Just tons of reality and entertainment.

And at the moment, the BBC seems to be winning January with Waterloo Road, Dragon’s Den, The Apprentice, Death in Paradise, Happy Valley, Silent Witness. Don’t really need any other channel for the next few months haha

1 Like

All literally decades old by now. Yawn.

1 Like

Something isn’t bad or boring just because they are old. There is a reason they last so long and that is because people like them.

And technically, Happy Valley isn’t decades old…

Not that I care too much. Was personally just interested when it aired last. Knew it was long, but not that long! That’s nearly as long as the gap between Waterloo Road, which (originally) ended in 2015.

3 Likes

One thing ITV could stop doing is putting ‘celebrity news’ on halfway through a film. We’re not all enthralled by Kim Kardashian and Matt Hancock.

2 Likes

The ITV curse strikes again!

Didn’t realise there was a new season coming. Get in!

4 Likes

Anyone seen the Gym Group advert on ITVX?

Right at the end it says “Now open in London xxx”
Where “xxx” is the bit of London I live in. As far as I recall I’ve never given ITV my day, though obviously there’s IP addresses etc so they could work out my location.

It’s the first time I’ve noticed location aware advertising on a streaming service. Definitely felt creepy.

Thanks. I didn’t recall that.

But it wasn’t the fact that they knew where I lived that surprised me. It was that the ad was targeted at my postcode. The main places I see ads online are YouTube, Google search, and All4.

I hadn’t seen anything like this before and it reminded me of the ads at the cinema for local businesses back in the day.

It’s probably part of their advertising plan they’ve been going on about. Probably wouldn’t bother me too much. Never a fan of getting adverts for things in London when I’m on the other side of the country.

Just wish they would implement local news. Everyone still gets London news I believe on ITV1 through ITVX.