ITV X - the new streaming service from ITV

If I try to watch the live part of ITV Hub (still not renamed on the nvidia shield even though it’s been rebranded internally) you just get a popup that says ‘there’s an issue with ITVX at our end. Please try again.’

But at least that’s improved from it refusing to start up at all which it did last week.

Tried to watch the match yesterday and my app had upgraded to ITVX.

There’s no PIP on iPad?? What a joke.

I’ve seen a lot of complaints of twitter about ITVX but I’ve had absolutely no issues with it (both on Android and Fire TV). Everything works really well. It clearly lacks a lot of features compared to iPlayer etc but when people have asked them about it, they’ve said they are working on them.

I think in general, they are clearly trying to bring their branding to a younger audience. Their new logos, idents, ITVX in general just seems more bright, fun, and youthful, compared to their old branding that was just boring to be honest.

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ITV X on Sky Stream works perfectly in my (short) experience of ITV X on Sky Stream

#Behind-the-scenes-licensing-nightmares

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I use ITVX to watch ITV’s World Cup games, as my freesat dish seems to be out of order and I haven’t bothered to go up a ladder to look at it. ITVX has been working perfectly, HD quality is fantastic, no cuts or buffering at all.

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I do think STV Player needs improving though. Definitely the service with the most amount of errors I’ve encountered, especially when watching live. Thankfully, despite being in Scotland, I can just use an English postcode to use ITVX.

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Why cant they bring it to Q! that’s just silly

First ITVX exclusive shows are out today.

Looks like ITVX launched (on Virgin Media 360) today as advertised.

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Just looking at that, I do think the ITVX brand is pretty strong. People will get over the adult sounding name quite quickly. The X is an easily recognisable symbol that does stand out against other apps, which was something ITV Hub never had. ITV just need to confidence to stick with this brand for a long time now rather than changing it every few years.

iPlayer is probably the strongest UK streaming brand and apart from a few minor tweaks, has barely changed its branding since it was released.

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And I think some people were wondering earlier, but ITV and STV have a deal so ITVX Exclusives will appear on STV Player in Scotland.

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ITV just needs to make sure they have a constant run of shows. They had a big chunk earlier this year were they essentially had no new dramas. Just tons of reality and entertainment.

And at the moment, the BBC seems to be winning January with Waterloo Road, Dragon’s Den, The Apprentice, Death in Paradise, Happy Valley, Silent Witness. Don’t really need any other channel for the next few months haha

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All literally decades old by now. Yawn.

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Something isn’t bad or boring just because they are old. There is a reason they last so long and that is because people like them.

And technically, Happy Valley isn’t decades old…

Not that I care too much. Was personally just interested when it aired last. Knew it was long, but not that long! That’s nearly as long as the gap between Waterloo Road, which (originally) ended in 2015.

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One thing ITV could stop doing is putting ‘celebrity news’ on halfway through a film. We’re not all enthralled by Kim Kardashian and Matt Hancock.

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The ITV curse strikes again!

Didn’t realise there was a new season coming. Get in!

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