Apple also looking to use cable/satellite company’s through its Apple TV boxes also, in UK sky are already looking to got through internet connections and now they have been bought by Comcast maybe sooner rather than later.
I’ve been waiting with interest for sky to start a fully dish free service, reckon we will see it next year. It’ll be interesting to see how they expand their personalised advertising they do on dish service this now to the online platform where they may have more data to personalise with