Is it just me that thinks that this proves First Direct’s new logo doesn’t work? On the graphic for this survey, the FD logo is quite small and the detail on the new logo is completely lost. I’m fairly sure businesses tend to go for simple logos which lack detail for this exact reason.
5 Likes
phildawson
(Sorry, I will have to escalate this.)
25
Probably not in all honesty.
The chance of me using a high street bank when moving is also slim with the options available these days. If it can’t be done online/post then meh.
I’m sure they look completely different these days. All I can remember are those pens attached with a little chain to stop them being nicked.
Yes, I was thinking the exact same but decided not to bother mentioning it.
The new logo is totally out of place, just doesn’t work, and is completely at-odds with the other design elements of the First Direct brand, which are minimalist and clear. It’s a complete disaster.