I had been thinking of it all week since I heard about Cambridge Analytica. I was just dreading having to download all my photos and videos one by one, but it’s actually very easy. All available as a ZIP file including scary amounts and types data about my interests, conversation, events and locations history.
That got me thinking. All social media, especially Facebook, has the technology available to work out (with limited accuracy) stuff like political leanings without the need for the likes of Cambridge Analytica and without us even knowing or giving consent.
They could do that just by analysing the tone of language together with frequency and type of interaction you have with other users. They’d get an even more accurate result when analysing personal relationships with your friends and family and may become aware of cheating before a partner does (just a general example, not saying I do).
I already know they track our activities across the internet so could know about what genre of porn we watch and what sex toys that we buy. Another reason to always go incognito