Google and Mastercard Cut Ad Deal to Track Retail Sales

There’s an article from Bloomberg this morning about how Mastercard and Google have agreed a deal to track purchases and share data. Are there any thoughts as to whether this will/can include Monzo purchases?

https://www.bloomberg.com/news/articles/2018-08-30/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales

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This is a worrying development in my view.
But it looks like it only applies to the US.

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Hopefully they won’t be able to get away with this in Europe because of GDPR.

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Is this too early to look into?

It doesn’t sound like it came to that much - US only last year with certain companies

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