Google and Mastercard Cut Ad Deal to Track Retail Sales

There’s an article from Bloomberg this morning about how Mastercard and Google have agreed a deal to track purchases and share data. Are there any thoughts as to whether this will/can include Monzo purchases?


This is a worrying development in my view.
But it looks like it only applies to the US.

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Hopefully they won’t be able to get away with this in Europe because of GDPR.


Is this too early to look into?

It doesn’t sound like it came to that much - US only last year with certain companies

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