To you. To their main customer base (which isn’t FinTech) it’s great. I think it is a nice look and feel overall, actually having moved there from Monzo I was surprised just how little I actually missed.
I only moved on because HSBC cards are nice, notifications (the one thing I did actually miss) and bringing it all under one roof. I know technically with FD it would’ve been
I called first direct today to open a savings account (no option in app or online). Cue a 15 minute call asking me to confirm my employment details again, income and reading out a huge load of spiel to me.
Opened a credit card in app, but had to chat to a member of staff to do the balance transfer as that can only be done manually by them.
Can imagine there is huge potential for efficiencies if they can digitalise some of these processes.
At one point, FD might have agreed with this and they seemed to be making moves to do so. But this was before HSBC realised it’d rather have those customers and leave the “cuppa and a chat” customers to FD.
Im actually not really regretting moving from FD, it has still (to me anyway) one of the nicest looking apps and is super simple. But perhaps too much so.
HSBC seem to have struck the right balance, for me anyway.