AJ Bell are gearing up to launch their new challenger investing app named Dodl by AJ Bell and they’ve just launched a very basic landing page with a waitlist.
What I can gather so far from their social media accounts is they’ll be launching with:
ISA, LISA, SIPP and GIA accounts
50 U.K. stocks from the FTSE 350
30 US stocks (from Oct 2022)
23 themed funds, including 3 Vanguard Lifestrategy Funds
7 AJ Bell funds
Cost: 0.15% platform fee, no commissions; 0.75% FX fee on overseas shares
USP: DIY Investment LISA’s are so underserved at the moment. So personally can’t wait for their LISA so I can move from Nutmeg and take more control over it.
Haha yeah but funnily enough I do like their branding. Don’t take themselves seriously and look like they’re having fun with this new venture on socials. Clearly targeting a younger audience
Exactly, in all honestly I’m really surprised that Freetrade particularly doesn’t offer a Freetrade LISA yet. First mover advantage in this area is now gone. I guess it’s a high administration burden for them whereas AJ Bell already have the LISA on their fully fledged platform so must be leveraging this.
0.15% platform fee too is super competitive, that’s matching Vanguard’s platform fee and undercutting Nutmeg/Moneybox, etc.
No, would be great to have one but not really an issue for most as it’s competitive for the choice the platform offers with individual stocks too I’d imagine.
I’m in, opened my new LISA and made first 2 investments. No nonsense investing, exactly what it says on the tin. All I need now is the invest monthly feature and transfer from another provider to be activated plus fractional US tech stocks, and I’ll be very satisfied with this offering.
)
