I like how Mondo merges merchants together instead of showing individual variations. For example, Tesco Metro, Tesco Express, Tesco Esso, Tesco Extra etc. all just show up as ‘Tesco’.
However, I was wondering what the preference is when it comes to restaurants and other chains that are known by both a nationwide brand and an individual, location specific name. For example, a Beefeater or a Wetherspoons might also be known by the name of the establishment. I’ve noticed some items in my feed listed as the brand, and some as the individual location, and I’m not sure which one is “right”.