After commenting on another thread about how Apple / Apple Music / iTunes are displayed in-app, (Merchant Data Corrections), I’ve been thinking more about the topic.
There’s many brands (I’m sure) where seeing a sub-brand recognised in app would achieve one of objectives; see what you’re spending your money on and give you financial control.
With this in mind, perhaps we (as a community) could identify examples of parent brand vs sub-brand, as it might strengthen the case for sub-brand recognition? I’ll start below with a few I’d personally like to see shown as individual merchants / payments, but feel free to add yours too!
iTunes Apple Music
Uber Uber Eats *It seems when you order via the app, its listed as Uber, but if you order via desktop it’ll correctly show as Uber Eats. Has anyone else had this issue?
I’d love to hear what other people think about the topic, and other examples you may have!