The current card is bright and does grab peoples attention. But for me it’s mainly older women, check out clarks and children who like the bright card colour. You want men 25-40 to take interest make the next card in carbon fibre black/orange/blue. I have a carbon weave wallet and every man at the pub, club or at the rugby asks where I got it from.
Men 25-45 years old working in the tech/financial sectors are going to be a massive democratic for this kind of bank. Men like carbon.