It’s been stated here that the XR is the biggest selling iPhone, and has been since it’s release.
We’ve had other reports of weak sales of the XS and XS Max, forcing Apple to bring the X back to market in order to satisfy their screen purchase agreement with Samsung.
And yet… Something feels a bit off.
Most notable is the lack of first-party cases for the XR, despite one having been shown in marketing materials and there being no less than 12 available for the XS.
The Verge pointed out before that :
“it’s unusual for Apple to cede such a crucial accessory for these glass-sandwich phones to others. It’s an easy $40 or $50 and as close as you can get to a guaranteed add-on for every iPhone that goes out the door. So it surprises me that Tim Cook of all people would be okay with giving that up. Even temporarily.”
It’s very strange - the cost of production on cases is incredibly low, the price on official ones is incredibly high, and yet people buy them anyway. It’s a significant income source and it seems strange that not only Apple not done this but it seems like they won’t do it in time for the Xmas sales season either?
I don’t know about their internal culture, but I wonder perhaps whether the XR and XS/Max came from different teams and there’s conflict about who can curry the most favours with Tim and the execs. I know about similar situations happening at Google so it wouldn’t be surprising.