Verizon to sell Tumblr.... to Wordpress?


I mean, I was never clear why Verizon bought Tumblr in the first place. Wordpress kinda makes more sense since at least they’re a blogging company but still, it seems odd.


I guess it came with the package when they bought Yahoo a few years ago, from what I heard it was a decent revenue driver for Oath (now Verizon Media)

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For 99.7% less than Yahoo paid for it.

$1.1bn :arrow_forward: $3m

Seems removing adult content also removed most of their user base.

Gotta hand it to Automattic, even the 200 staff moving over are worth more than that :anguished:


Yup! Yahoo must really have wanted rid of it.

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This is actually a really interesting interview with Matt Mullenweg, CEO of Automattic/Wordpress.

I’ve always thought there was something pretty special about Tumblr, but AOL and Verizon basically left it to rot - no surprises there. It’ll be interesting to see what happens under Matt’s leadership.

Looks like my Freetrade portfolio.


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