Accellerating through Business partnerships like Emarkets?

Hi, so I’m sure that most people are well aware that a key aspect to the success of Paypal was through getting Ebay users to pay via their service. Eventually it became the only mass reliable source, (because who has time for cheques anymore)

Couldn’t the possibility to pay with Mondo through E markets that are emerging, in order to show a visual brand presence and spark a greater interest in “M” before any of the other competitors start to perk up enough attraction as well?

What would be your take on this?