It’s up!
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I’m in this year
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I’m in for 2026 
(and still got a few more days to go for the 2025 challenge as well).
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Good plan. I started to feel the struggle by about day 250 so no way could follow all the way through the year with the 4p challenge.
I guess we can consider our wish for a reverse challenge granted. 
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I have a few days of last year’s challenge and have just signed up for 2026 at x4.
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A reverse challenge would be very helpful
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That would mean Monzo has to pay out more interest, so I doubt they’d do it.
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For a reverse challenge in my head it would look and feel more expensive but is actually just the same amount in the end.
Plus a lot more interest!
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And probably one of the reasons Monzo won’t do it.
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When you say “a lot more interest” I’m not sure how true that is. I think it generates a bit more interest for sure, but not a lot more.
Plus, under the new challenge it’s 5% and can save up to 4x the 1p challenge - that arguable generates a lot more interest, and Monzo haven’t shied away from doing that - so I also don’t think it’s true to say that Monzo haven’t implemented it because it’s going to cost them a lot more. Plus they’ve add 10x the amount of £100 prizes - none of which screams that money is the issue.
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Remember Monzo will have solid data on how many people a) did this year’s challenge and b) actually got to the end.
They will have a really good idea/projection of how many people will do 4x and how many they project to actually get to the end…
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Yes and no, because some people (probably me included) will start with 4x and move down. There are new variables. Modelling will give them an idea though for sure. But ultimately if everyone that did the challenge does the challenge again in 2026 then it will still cost them more as the interest rate is higher
My point though was that this is not about just money and how much it would cost them in interest. It’s clearly more complex, and it may well be data driven too as to why they haven’t introduced a reverse challenge
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I’ve tried the reverse 1p challenge with IFTTT and found it far easier.
You’re more motivated at the beginning of the year, so the higher daily deposits don’t feel too bad. As the year progresses and motivation drops off, the amounts get smaller, making the challenge feel less demanding overall.
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I have to be honest, I’m in the category where forward/reverse or upside down will make no odds to me - It’s just a bit of fun and now it is set at 4x, I’ll watch it total up but otherwise not think about it much.
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One person 4x’ing the challenge will earn a total of £29.06 in interest throughout the year (assuming the rate stays at 5%). One person 4x’ing a reverse challenge would earn £58.36 of interest over the year, slightly more than double. Not a huge amount to an individual person, but if everyone did the same? More than doubles Monzo’s “cost” to run the challenge.
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Yes, 4x in reverse would be more, but I didn’t say that’s what they should or would offer.
The normal 1p in reverse would not cost this - there’s no reason that a reverse challenge MUST have the 2x or 4x options or 5% interest either. There would be options to make it cost less - 3.5% interest for example or only allowing 1x, not having the prize draws etc etc. They could offer that if they wanted, so I still say it’s not about the interest. There are other decisions going on there that aren’t solely about cost.
In the grand scheme, I don’t believe Monzo would ultimately care as they still make money off your savings so their cut is essentially the same percentage backwards or forwards.
They don’t lose or gain the way the public thinks.
You deposit more - bank earns more.
Deposit less - bank earns less.
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It’s a clever campaign to sustainably raise cash by making us collectively count our pennies. 
Last monthly lucky draw for the 2025 challenge today. Has anyone on this forum won any of the monthly prizes?
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