I think one of the key challenges here is they (Tom, Jonas et al.) basically built a bank for themselves.
The “customer” was a young affluent individual who had the means and time to go abroad quite a bit to Europe. It’s one of the reasons why Covid nearly took them out in my opinion, they just hadn’t diversified nearly enough.
I think under TS that’s changed and they’ve gradually moved towards family and couples banking too. But I think that’s a challenge.
a. Because the main legacy banks have caught up enough/that demographic is fixed (because they have to be e.g. Mortgage) that change is low or they just go elsewhere from Monzo.
b. I don’t think Monzo really know who their target market is anymore. It very much feels like they’re just lopping hooks into different sets and hoping a few land.
c. 2016 was very different to now. The banking sector looks completely different and nearly all the things that Monzo offered then that made them stand out are now just small fish in a massive pond. Nothing, and I mean nothing, is really all that revolutionary that you might choose them over (insert alt bank here).
For those wondering when they joined, it should show you in-app on your Personal Details tab (under your profile picture) the date you joined and your sequential Monzo user number.
That method shows just the joining month and year (well, on Android it does)
If you want the exact joining date, tap on the Personal card to see the list of latest Personal account transactions and then search for ‘welcome’. Scroll to the bottom, to the earliest entry which should be ‘Welcome to Monzo’ and that will show the account opening day and date in addition to the month and year.
Indeed, my original account was the same day as my Starling. Took me a good year of asking if I can come back in 2021ish after closing my original account, originally I was told they can’t open new ones and can’t reopen old ones then eventually I got a reply saying try opening a new one. Never closing it again.
I stumbled over myself just reading this alliteration in my head
I second this.
& this.
Heard about Monzo for the first time when I was in college in 2017/2018 - one of the lads I was with had this bright pink card that quite literally grabbed my attention as designed.
Opened an account but never used it for a few years, then made it my main and haven’t looked back since.
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Anarchist
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