Absolutely this.
It’s like perfume adverts. The one most important thing about perfume? The smell. The one thing they never mention? The smell.
If I have any criticism of the Monzo ad it is that the speeded up sequences at the end are uncomfortably quick for my liking.
If the objective was to make me think that money is scary but Monzo makes it relaxing, the sequence at the end undid all of that.
Most people won’t see the full 60 seconds, they’ll see the 10/30 second bits, which probably don’t have that bit, or they’ll hear the radio ads or outdoors stuff.
So that sped up bit won’t be seen that much
I really like the advert, in the back of my mind I though it may be been one of those quirky generational kind of themes so I had some doubts. But I was wrong.
Really great job everyone 
and Money Monzo works amazingly well!
Nice advert. Fun, really focused on brand awareness and the fact it’s the least bank like advert I’ve ever seen is a real plus for me.
Great work 
Glad you liked it! 
anyone heard the radio ad yet?
Yeah a few times this morning on kiss fm.
Ah, cool, was trying to use listen again for Kiss, and then noticed they strip the ads out, haven’t heard it on LBC this morning.
LBB is great site, and cool to see the credits for the ad include Ridley Scott’s company.
+1 from me. The ads are good. (Also grateful for the popcorn!) They convey nicely the message about monzo making finance easier. I did wonder if targeting ads at people who have a poor relationship with money might be a bit limiting but, in a cost of living crisis, that’s probably much less limiting than once it might have been.
As ever, I’m afraid, I still wonder whether monzo do as much to improve people’s financial management as they used to because offerings are increasingly complicated, but that’s not to detract from the adverts, which I think are very well executed.
Just heard the radio ad
I was wondering how it was going to translate to radio and podcasts - I wonder if this is the only one of if there are a couple versions which focus on different selling points. Although originally a big difference there’s a few other banks which offer no fees abroad now!
I’ve heard the fee-free spending one, and one for paying bills from pots on the radio today.
Sounds like there are a few, and radio advertising is quiet cheap compared to telly, so expect to hear a mix
Got this a few days ago. I’d completely forgotten about it.
My wife was thinking I had a secret admirer sending me random gifts 
Saw it in the wild for the first time tonight on Sky Sports before the footy.
So glad more and more of you have been able to get your eyes on the ad.
I saw it before the football too @Anarchist 
