This is interesting. Does anyone know if Netflix’s podcast efforts are still solely through the Netflix app? It would be a very interesting move if Netflix made these sort of things available through other podcast distribution channels.
I can see a business case for both. On one hand, content is king, and Netflix’s business model comes from subscriptions. On the other hand, content made for other channels will bring in business and perhaps convert non-subscribers into subscribers. With this particular podcast mentioned, it seems like it would only be relevant to people who have watched the accompanying show (I could be wrong) but if there are things within the same universe as a big show that gain traction independently, then the next obvious step would be for someone that enjoyed it to subscribe.
Next up - Spotify to create TV shows?