£9.99 > £11.99 > £13.99
On the £13.99 now £15.99 
Still will pay that as its worth it for our family.
I’m not sure at what price it has to go to before it becomes too much.
(15.99*12)/365 = 53p a day
BBC license fee is 44p a day 
If it was £1 a day (£29.99 a month) would people still pay it?