Monzo will be aware that they can’t please everyone. At the risk of sounding blunt, they won’t miss any customers who leave for this reason, as they’re not a good fit for the product.
You could say that the Ivy would lose me as a customer because I don’t like stuffy restaurants and sit-down dining. This doesn’t mean they should change themselves into McDonald’s to try and capture my patronage
There are a number of things that made me not use Monzo.
Other banks have better accounts on offer with many of the same features as Monzo. I found that the app was essentially one giant advert wanting you to upgrade your account.
The big one was the level of trust, which the tone of voice and use of emojis added to. I know my money is FSCS protection, but that isn’t the only thing I need trust for. I need to trust Monzo that they would actually be helpful if something went wrong, which I didn’t.
Didn’t you trust what some social media intern told you on Facebook about a card design and refuse to believe someone on here who actually had seen the card?
No. I asked people what they thought of Monzo’s tone of voice. I also gave my opinion. It was a negative opinion. Everyone started jumping onto my negative opinion as if I insulted their child. They then started to attack my use of trust, my use of this forum, and myself discussing a card design.
I was never outraged with Monzo. I just gave an opinion to start a discussion.
Personally I’m a big fan of their tone of voice principles and may or may not have borrowed them for my own workplace. I think generally people respond better when they are talk to like a human being rather than a customer or client. It’s easier to explain complex processes/policies etc, when you use straight forward language.
I think I’ve mentioned it on this forum before, but I’m a big fan of this tool: https://xkcd.com/simplewriter/ to help me understand the barriers that may be present in any comms I’m preparing.
Also, I don’t think emojis are childish. Maybe 10 or 15 years ago maybe, but today they’re used by everyone and widely understood as an acceptable form of expression.
I guess there is always a time and a place for jovial language and I suppose I can see how it might be frustrating if you’re raising a complaint and the answers you get back are like “we are so sorry to hear that you’re upset ”
It literally only allows the top couple hundred most common words I think. So it’s extreme in terms of simplifying language. Here’s some context (written only using those words): A Thing Explainer word checker – xkcd