People move away/mature from Monzo before they even get anywhere near this level. But then AI only copied this from other banks’ criteria.
Also, Premier banking is so far off brand for Monzo when customer support is still questionable and this demographic are also less likely to want to bank anywhere without any bricks and mortar representation. At least try to get to First Direct’s customer service.
It screams “banking should be fun and easy to understand” to me, so Monzo seems to attract more audience from the BNPL crowd and the neuro-spicy. It’s great for users, but that does mean it’s harder for Monzo to make money as a business once these audience mature from emojis and bright colours.
A continuous focus on improving financial literacy and shifting debts (e.g. Updraft, etc.), less cluttered app to get one’s finances under control feels more on-brand to me. IFTTT and Open Banking integration is fantastic for some IoT set up.
Even gimmicks like plushie for a fee, pay to customise my own card (better quality needed) would keep me more loyal to the brand. The Card Design thread is a prime example of how obsessive we are for a thing that’s becoming obsolete (on that note, give us the metal card even if it’s for £10 PLEASE).
P.S: Feels like I’m replying to the topic Growing up with Monzo - what, if anything, needs to change?, so feel free to move my reply there.