We’ve been taking a fairly either/or approach to pick & mix vrs bundle. An option is to offer both and price them cost-plus margin. Customers can choose to buy bundle or customise (customising will probably be more epensive but some people will pay for that). Some won’t buy either. It could be a case of, “we wanted to offer our customers added benefits via the plus account” “to do so quickly we have provided some great bundled options” “these bundled options will be improved and iterated over time and will likely fall in price as we can negotiate larger bulk discounts” “additionally, we will shortly release pick & mix customisable options using aggregated anonomised data analysis to inform the offering” (call it AI/ML if you want, everyone else does).
2 Likes