My point with Amex is not so much what’s on offer it’s the mechanism by which the offers are implemented. Amex require you to periodically check the offers list and then save the offer to your card to use it. This is pretty much the same approach everywhere and means that if you don’t keep an eye on the offers list you miss offers that might be of interest.
I’d like to see someone (Monzo) be more innovative in how offers are served up and implemented.
I fully agree, if Monzo want to dominate they need to invent competitive solutions. What they have at the moment is delivered poorly and doesn’t feel any different than podcast sponsorship ads. And if they’re really going for a quick win and re-use something that already exisis, they should at least do it properly like Amex.
But Monzo can not offer the same level of offers as Amex due to to the differential in interchange fees. Amex isn’t capped whereas a debit card only incurs a fee of 0.2%
To be honest they are not ‘offers’ for the consumer, they are Monzo trying to make referral income - same as they do with energy switching. There is nothing wrong with it, but I really think they could have had a wider range.
I’d say it’s because the offers are so generic and widely available on platforms that presumably will be earning money from distributing them. If the offers were more exclusive then perhaps it would be understandable that Monzo is not earning anything from them.
I hope that Monzo aren’t actually paying money to access these “offers”, and really should be earning something from them in the current form as other companies distributing them will be doing.
they could, at least as part of this fee, provide an arranged credit limit, or something similar to “rock linni”.
it doesn’t hurt me £ 5 But in nationwide I have to try to get the unnarange overdraft because just the accidents of life with the costs, they fall before the impact on the cost …
Generally some kind of tie-up like this results in benefits for both sides, so it is genuinely surprising to hear that Monzo are, apparently, getting nothing out of this. At the very least one would have thought they might get ‘a small fee for advertising on our platform’, say.
Then, quite frankly, it is no wonder you can’t turn a profit. This was something really really basic you missed. It is a repeating pattern over the last 12 months.
For example - Naked wines is a generic offer that you would find in parcels and is more of a “bulk buying” deal. The others need a specific code all that contain the word “monzo”. Therefore they have arranged the offer which is why it’s surprising they don’t earn anything from it.
That being said the discount amounts are nothing special that you wouldn’t be able to find from Googling. Most firms throw out deals like these randomly, or by signing up to their newsletter, referring a friend etc.
This is another one of those things where you can’t please everybody.
If we did make money from them there’d be a group of people who complain that we are (see the Reddit discussion) and there’s the other side who think it’s disgusting that we don’t.
And then if we aren’t transparent about it, we get called out on that.
People wonder why there’s less staff interaction than there used to be.
So what if you make a commission and people complain? Do you really care so much? If you did, you would stop offering energy switching. You can’t have it both ways. Do you think Tesco care if people complain about Tesco making a profit when you buy a can of coke from them?
If you feel you can’t win either way, surely you should go with what makes you a profitable company when you are losing millions and cutting hundreds of jobs.