I know this is a much bigger task than I’m making it sound in terms of branding. But before I placed the app in my main deck on my iPhone, I always found it difficult to spot because I was always automatically looking for a coral coloured icon.
It would be great to see the coral colour more widely spread across the brand as the cards are now becoming very recognisable to people who don’t have an account
For some reason, the Beta has always been mint green on iOS, whereas it’s red on Android.
There was discussion about this previously, but not sure what the end-result was.
With Android you can make your own icon for any app and set it within your launcher. I guess good old Apple don’t allow this in their stance of non-customisation.
In practical terms it would be quite difficult to make the card colour an integral brand element because the RGB and the CMYK nearest colour equivalents would be both different from the card colour AND from each other. Fluorescent colours are really tricky.
@Rika@HughWells can someone advise why the Beta icon for android and iOS are different? Alpha and Beta being inverted for different operating systems must be a bug? If not then a very bad decision