I think people are coming to terms with the fees, one way or another.
There is little point in arguing about the low cost of Monzo’s OD fees, because they aren’t low cost.
They are however, very easy to understand, and that is perhaps more important to some people (to me for example, I don’t particularly care for “easy to understand” - I’d rather have the cheapest).
I didn’t sign up to Monzo because of the ethics or the “transparency” - I did so because I liked the app, I liked the vision, and I thought it would be going places (I’m still here, because all of that is still true for me).
There are however, people who value these things a lot - Certainly around the “ethics” side of things, and the “hidden/unfair fees” stuff.
I think these people will be disappointed with the short term goals of Monzo - Specifically around how they generate revenue.
It’s almost taboo to say “Monzo are doing it like a legacy bank”, but there are times when it’s true, and there is a reason for that - It works and it makes them money.
This statement from the Monzo update is testament to that:
In the short term we’ll do this by offering great-value lending products that allow users to live their life stress-free and achieve their goals, whatever their credit history. And we’ll keep working to make overdrafts available to more people.
This to me, says Monzo will make money from loans, and overdrafts (which is fine, it’s how the other banks have been successful).
If we are talking about the “spread the cost” feature - It’s not anywhere near as cost effective as other options out there (see the discussion on Starlings 11% loan feature, which was criticised for being too expensive).
The same applies for overdrafts fees (which has now been discussed to death).
But… It’s easy to understand, it’s hopefully not going to drag people down into more debt, and it’s clearly explained from the outset what the customer is signing up to.
Monzo may not be the cheapest for people, but they are certainly one of the simplest when it comes to this stuff.