From reading the actual announcement, this seems like a distributed attribution platform, basically a replacement for single-play hosted platforms like Getty and Shutterstock. The big question is whether the value of the token (‘KodakCoin’) will just be left floating in the breeze in the hope it shoots up in value, or whether it will be backed with a normal currency (akin to USDT) and just act as an integral transaction processing system. If it’s a backed currency, this actually looks like a pretty good idea.
The coupling of the announcement of this service with the separate proposal to host Bitcoin miners at the Kodak building has caused a lot of confusion and was probably a pretty poor decision.
Basically the blockchain is not binding in any way - once someone gets a copy of the image nothing prevents them (besides copyright law) from uploading it anywhere they want and pretend it’s their own
Making it identical to every other photo licensing/distribution service in existence. There is no magic that will prevent copying images (or any other data) after all. The only recourse is a legal recourse.