Wow:
The “Rosetta Stone” in the consumer data underpinning Planet V is the verified email address provided by each of ITV’s 35 million registered users, says McLachlan. Gender, date of birth and postcode are matched with content consumption, social media usage and data from Experian, Mastercard and YouGov. “This is all legitimate, above board and consent-enabled,” he stresses.
I’m out.