I was trying to think who would have good ideas about this and figured who better than the tech-savvy peeps of the Monzo community!
I’d love your advice on how you’d to go about getting a donor to link their payment card to enable Gift Aid before they tap on a contactless terminal to donate to charity.
We’re working with TAP London, they currently claim £0 of Gift Aid because of the nature of their fundraising. Donors do have the option of donating on their website also but they receive the majority of donations on their contactless terminals based all around London.
The startup I’m working for are helping them with a Gift Aid solution and I would love to hear any ideas you have of how you’d get a donor to link their card to enable Gift Aid before they tap on a contactless terminal. The bigger picture is that once they have signed up for free and linked their card, any future donations to any charity using the same service will also automatically receive Gift Aid.
The only good ideas I’ve had to help TAP London so far are having the donor come from another charity being already signed up or signing up on their website when they donate.
How would you capture the audience pre donation?
The aim is about building a network of donors that are eligible for Gift Aid, make a one-time declaration that applies to all charities that are signed up. So whenever they donate to those charities the declarations are automatically made, claims sent to HMRC and the GA is sent directly to the charity.
Your help is so very much appreciated, thanks in advance guys!!