Google trends


#1

This may of been covered already or suited within an existing topic but anyone ever typed the fintechs into Google trends ?

https://trends.google.com/trends/explore?geo=GB&q=Monzo,Starling,Tandem,N26


(Tony, Secret Lemonade Drinker) #2

It would be interesting to know what the various up/down spikes are, if they correspond to particular events etc?

Does it offer that? I’ve never used Google Trends.


#3

Was actually looking at a website today which I have access to which lets you look at traffic volumes to websites. Was quite interesting numbers around Monzo and fintechs


(Dan) #4

Good find!

Starling really had a spike on the night of MSE plug!


(Jamie 🏳️‍🌈) #5

You forgot Atom.


#6

They don’t do current accounts so …
giphy

:wink:


(Tom ) #7

Brilliant. Just spent ages playing with this.


#8

I love that the N26 interest includes Revolut, Monzo, and Starling. Brilliant.


(Jack) #9

Great find. Forgot google trends existed! It’s a good way to monitor interest.


(Jack) #10

What are the numbers referencing? As they max out at 100.


(Jai Sullivan) #11

from Google: “Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.” :thinking:


#12

Always a useful article: https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8


(Jack) #13

Thanks!


#14

What was that? Haven’t heard of Mse :slightly_smiling_face:


(Dan) #15

Money Saving Expert :blush: (https://www.moneysavingexpert.com)

At the time, Starling appeared on a Martin Lewis one-off show, he was explaining how good they are if you’re travelling.


#16

Ah, thanks for the answer! :grinning:


(Dan) #17

You’re welcome :smiley: