Great question as we see our core market being exactly those people who’ve never invested before. There is a broader thinking about how we reach and get these people interested, but our CMO Viktor tells me your question might be specifically about activation (i.e. they get their accounts, and then what)? We understand some newbie investors have this experience that they set up their account and don’t know what to do next - which ETFs or stocks to buy? We are doing a lot of product and design work to make the discovery experience better, into something that hasn’t been done before.
I’m a big fan of Monzo’s IFTTT integration so we’d love to set this up, once our API’s ready.
Both are great ideas you should see on the roadmap in Jan.