Feedback on testing energy partnerships

I know there’s talk of an opt out, the screens I’ve seen seem to only have a button to opt out of similar offers. (I had this ad in my feed the other day but didn’t click it because I didn’t want to encourage it, so don’t know what follows on if you do click it).

But I really hope there’ll be an option to opt out of ALL in feed offers.

What follows are the two screenshots (in reverse order) in Alex’s post above:

From @philhewinson Head of Partnerships:


For the record, I’ve just double checked with the team & as long as there’s no bugs, Android users should see the option to opt out (see the above screenshots) when they tap into the feed item in the preview app :+1:

That’s good - thanks for checking.

I would think it would make more sense to be able to opt out directly from the feed, as people who want to totally opt out of ads would probably be the least likely to tap into them. Still, glad the option is there somewhere :slight_smile:

It should really hands down beat the offers that your mate Dave can offer you, like you get £75 and Monzo gets £25.

I’d have been impressed with a £60/£40 split in my favour, showing that Monzo could get me a better deal with Bulb than I could anywhere else. We all love a bargain.

Its clear that Monzo is just testing the reaction to such offers and don’t expect to start building their fortune based on these tests, however I need to know that I’m going to be offered the best possible deal if I’m going to take up one of these offers.

Monzo has been transparent regarding this offer:

The question really is why?

All I can think is: I’m gonna get 25 quid and much cheaper energy for taking up the offer through the app. Which was no effort at all.

Without Monzo I’d have gone on without knowing Bulb existed, paying over the odds and noone coming up to me with a fifty quid Bulb offer :slight_smile:

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Because they tested it with such a small set of customers they didn’t have a leg to stand on when it came to negotiating a better offer. What was in it for Bulb?

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Many people have already posted their referral links in this community; me included :joy:

The thing is that as a Bulb customer I can offer a better deal than Monzo, with a much smaller audience. I didn’t negotiate anything… simply as an existing customer my referral is worth £50 to both parties.

Ah, but you’re only costing Bulb £50. That’s not any worse for Bulb than Monzo’s deal, which also cost £50 per customer.

If they’d wanted to match what the user got with the referral scheme (£50) and get equal commission they’d have needed to ask Bulb to give away £100 per customer.

Edit: see below, Bulb pay out £100 at present for customer->customer referrals.

and still Monzo feed link was first to cross my path

I think you missed my point, or I don’t get yours. If you use my referral we each get £50, not £25 using Monzo’s referral.

We both agree on this :slight_smile:

Do you agree that, in both cases, Bulb pays out the same amount to get the customer on-board so there’s not really any additional financial risk for them with Monzo’s existing offer?

I think I missed the fact that both users get the referral bonus, correct?

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That’s quite correct :grinning:

Apologies, took me a while to spot that :laughing:

I do wonder if, there’s a greater element of risk of customers not staying as long if they sign up via their bank’s offer, vs. a company that a personal friend has recommended? That’s the only reason I can really think of for not offering an offer along the same lines. Or maybe Bulb were concerned that more people would see the offer, but referrals tend to be more limited.

I doubt it makes any difference. Most people who switch regularly will switch if they see a better deal.

As it stands, the referral deal currently leaves me in credit for the next 6 months, so I’m not going anywhere yet :grinning:

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They’ve already posted that they don’t expect to be the cheapest offer around. People who want to do the leg work themselves will undoubtedly find something better. The target market for this is those who therwise wouldn’t bother apparently.

Yeah, I didn’t click it so didn’t see that.

I went straight for the menu icon to the right of it (three dots) and clicked ‘clear’.

This whole issue is looking to be a Marmite thing.
Offering a link through to a comparison service or even an aggregator “feels” less exploitative of the Monzo customer base than offering a named supplier(s) who has bought the way in.
There is also reputational risk to Monzo if the Monzo supplier (over whom you would have limited control) messes up.
That said, I like the idea of you examining and selecting “recommended suppliers” based on some open criteria and then listing them ahead of (but with) wider alternatives. That way, Monzo customers could decide for themselves how deeply to delve for their personal decision.
Essentially, this is what Which? does, where members have to choice of going straight to “best buys” or access to a detailed consideration.

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