I find it strange that the article alludes to the switching incentives being the catalyst for increased CASS transactions, yet the top two, at least, Starling and Monzo, provide no such financial incentive, relying solely on their product.
Without checking, I am not sure whether the Nationwide £100 refer a friend incentive is still active, or culled this year.
I think it’s more to do with the switching carousel. You can hop from bank to bank for the incentives, then close the last account by switching to Starling (CASSing is easier than closing an account).
I think bank accounts are one of those things that most people just keep for years and years.
Unless there’s a major issue and they piss you off beyond belief then you’ll probably stay. I know lots hop from one to another to gain the extras but most don’t bother at all.
I wonder if it’s more of a generational thing and now as it’s far easier to open a new account and switch if this will change.
All of these stats are misleading. As it doesn’t say about new accounts opened from scratch; and accounts closed without switch. And those that are dormant for years. Also, it doesn’t indicate gaining new business as the switch may have happened into account one had open for a long time.
Given that Santander hiked fees, and reduced cashback/interest, I can see people switching away and closing.
So these stats should be all assumed to be relative. And marginal. Lloyds has 30 million customers, it will take many quarters to chip that away with 12k switches a quarter.
It still seems like tiny numbers given the size of the population.
I’m not surprised Starling’s are up, as I have said a few times on here I have the TV on whilst I work and the Starling advertising campaign is RELENTLESS. I must have seen the advert at least two or three times a day for the last couple of months. Their advertising budget must be insane.
TSB should read -3,046, I don’t think anyone in their right mind would switch to TSB - with their constant outages, which appear to still be ongoing (ex customer)
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Anarchist
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#16
In all honesty, I’ve never had any issues with TSB. It has always worked very well, I’ve had many more acceptance issues with Monzo than I ever had with TSB.
Edit: I quite like their app, too. It’s easy to navigate, and the input screen is a joy to use.
Fair enough, I can’t speak for the past 2 years as their IT meltdown when they migrated systems from Lloyds to Sabadell prompted me to go full Monzo in 2018. I’ve personally never experienced any major issues with Monzo but I guess it can be a bit of case of luck / personal preference