Can I just clarify something here - #FullMonzo means you use Monzo as your main bank account. Not your only bank account. We’ve never asked that people close other accounts (although, this is a side-effect of CASS, but that’s simply how the system works in order for them to provide redirect guarantees etc).
Choosing to keep open another bank account for any reason - including making cash deposits at branches for free - does not prevent someone from being #FullMonzo.
Our business model is predicated on the fact that we actually want you to have relationships with other banks who provide other services. Whether that’s working with Investec on the Savings Pots, or partnering with mortgage providers etc. We believe that we can offer the best experience for you being in control of these things.
We believe that creating a mobile-first, intelligent, delightful financial control centre is the future. Cash deposits, and cash payments, as a whole, are down. That trend is unlikely to change. Having web services and integrations, to easily support new ways of banking, is a trend that, conversely, is only going to go up and up (see things like IFTTT for example). Things that you used to do in a branch, like depositing cheques, are becoming a thing of the past due to cheque imaging etc.
There are some things, and cash deposits are one of them, that are, arguably, a benefit of a physical branches. We aren’t disputing that. But that isn’t the business model of Monzo. We aren’t based around traditional features and functions of legacy banks or simply attempting to recreate their feature set, but digitally.
But that’s not a zero sum game. We aren’t sitting here and saying “everything about legacy banking, including physical branches is wrong and outdated and literally everything about mobile-first, app based banking is 100% better.” We’ve never said that.
What we believe is that our model is the future, and that the benefits of it outweigh the negatives, and that over time, the list of benefits will grow and the list of negatives will shrink.
What will remain true is that the list of negatives will probably never go to 0, and certainly not for all people. But for most people, the benefits will continue to outweigh the negatives.
Could we throw a ton of money at a problem like this to make it go away? Sure, theoretically. Maybe the economics of usage will work out. Maybe in the future there will be other income streams for us that make it possible. Perhaps people would be happy to pay the same amount, but in a different way, like a bundle add-on or something like that. But if you get stuck in those hypothetical scenarios too much, you launch nothing. We’re launching this now/soon, in a responsible way for us as a business that doesn’t have the potential to lose us an unsustainable amount of money, or be abused by a small minority of people (a la the international ATM fees) to the point where we have to change something that’s free into something that isn’t… the other way around, however, would be far more acceptable (and although we aren’t committing to it, it’s also not out of the question down the line once we see how this is used).
The point is - this isn’t a perfect solution for everybody, but for some people, the convenience outweights the cost, and if not? You have options.