I think it’s a very tough sell to ask consumers to boycott spending on one day, when most retailers now call it “black week” and it all merges into one big frenzy, followed by Christmas shopping, January sales.
I agree with these insights by @BritishLibrary :
- stopping and pausing to questions if you really “need” the new thing you’re trying to buy on Black Friday.
- taking stock of the environmental impact of ones own consumerism
This week I released a little tool called Earthchain’s Green Friday to try and help give people an opportunity to measure the impact, and reconsider their purchase. This runs on our carbon estimation engine (EU OSR / OFNK / US EPA data models).
If a user does go ahead with the spend, they can at least opt in to supporting an emissions reduction project, certified by our partner Gold Standard.
Have a play with it, let me know your thoughts !