We are in a climate emergency and there are a lot of people who want to do things about it. The problem is, offsetting carbon is a pain. It’s not simple and it’s doesn’t seem like there are many reputable brands that do it.
If Monzo gave us the ability to put aside some proportion of our salary each month to offset, perhaps link up with a company that does that (and also provides stats), it would solve the two problems that exist already:
- Make it simple - show stats, make the user feel good, provide new badges in the app like a green/tree-based logo.
- Make it feel reputable - Monzo choosing a company to offset would be using their powerful brand to bring it into the mainstream.
From a Monzo perspective, it’s incredibly aligned to the brand, would create strong positive emotions towards the bank and be a huge marketing point. Some revenue could be made from it (but because of what it is, it should be a small fee)
Most importantly, it starts to create change and help our planet and future generations.