Interesting article and a lot of it rings true
Current trends in fintech visual identity include design minimalism, flat illustration and a pastel-led colour palette. These are so prevalent they are becoming a cliché. There is an absolute sea of teal out there
The names, app design and colours are all becoming uniform. Very rare to find any wow factor. Instead I download an app and instantly think of what other apps it’s like. Or in some cases it’s a blatant copy (looking at you BUX)