@Peter_G has the right of it. As I said in one of my early replies to @ndrw:
The system of high fees and then cashback is degenerate, no matter which country it operates in. Btw, in case it was unclear my meaning of degenerate here is “broken”, not “immoral”. It’s way better with the EU legislation capping those fees, because it pushes companies to a much less circuitous revenue stream that is better aligns company with customer, for all the aforementioned reasons.
Apologies if I’ve missed something, but the article doesn’t mention the UK. The point seems (to me at least) a much bigger one: that Apple is basically taking its financial services in house.
Of course, they could use that platform to launch in the UK, but the article seems more to be about future US products.
Yes, the article is US focused. My point was, what the article is alluding to seems to align with the purchase of Credit Kudos, regardless of region.
My thought process was if Apple want to launch the Card in the UK (and of course they do), but are laying the groundwork to revamp their internal financial services, it may have been a preemptive purchase.
When I worked at Apple, we used Barclays and PayPal for consumer finance and GE for business finance (and my friends who still work there confirm that remains the case). Relying on those 3rd parties even for decision making was slow, painful, and often ruined the customer journey, so I know first hand why Apple would want to move more processes internally - and on a global scale too.
Matt makes a good case - By cutting out third parties and using their own subsidiary they can get results quicker and more accurate/efficiently - Therefore making the likeliness of an Apple Card in the UK even higher.
They would then be able to remove Barclays and place Credit Kudos in place for their finance plans for apple products, therefore why wouldn’t they put Apple Card on the plan too
Definitely don’t see that being brought to the UK - The US have that to compete with the likes of Venmo and cash app etc as the US cannot directly bank transfer to each other so easily - which is crazy!