Any conjecture on why COVID delayed it?
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I think we’d need to see the transaction fee structure align closer to that of the US first --or we are unlikely to see the really useful parts of Apple Card such as Daily Cash. There’s not enough of a fee to pass on to the consumer, unless they charge an annual fee like Amex.
If we start seeing Apple Pay Cash here, maybe Card will follow, but I don’t see it happening before then. Without the cash element it’s just another credit card account…and another white metal card that is prone to staining by…wallets. 
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What makes you so sure?
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Fair reasons but (IMHO) strategically the big plus for Apple would be that Apple Pay Cash could drive Messages use outside the US and provide a point of lock in.
What could be easier than sending cash by IM?
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Whether Apple would think so or not, I feel like Monzo’s won that.
No reason for me to open messages to send cash when I could just keep doing the super simple thing we already have.
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Messages may trail WhatsApp in the UK, but I’m fairly sure it’s user base must still dwarf Monzo’s.
As Monzo don’t operate a Banking-as-a-Service platform, I’d say not.
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Called it two years ago:
But there are so many BaaS platforms these days. Thought Machine has a few high street banks on it already.
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Goldman Sachs already offer consumer services in the UK and have a tech stack with Apple.
That would be the obvious choice.
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The idea that it won’t be Goldman’s running it elsewhere in the world is for the birds, I just don’t think Apple see where the money will be made on it in the UK or the EU with such low interchange rates
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Depends on what their expectations for the future are. MasterCard already raised interchange on UK cards being used on EU e-commerce sites, after all, so if Apple and Goldman Sachs expect that to happen for in-person shopping after the pandemic as well, then there’s still some money to be made.
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It’s nowhere near the levels of US interchange even at the 1.5% for cross the channel transactions, the EU isn’t going to shift up, and there isn’t appetite in the Treasury to go to US levels.
Somewhere looser on interchange will be next, like Canada or Australia
Was today the deadline?
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I wouldn’t hold your breath………
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But unfortunately these new features are only for the USA i feel…….
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Lets face it, its never coming to the UK. Our banks are not interested in it.
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Yeah, i get what your saying but then on the other hand, it would be build into the software as they only have one version, not multiple versions for different places. It’ll be built in and activated in the US, just disabled everywhere else.
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They trademark everything in most markets to prevent people using their trademarks worldwide, not because they want to launch a specific product in that region. Apple TV will never launch in the China mainland region but they still own the trademark.
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Indeed.
Apple don’t have to protect the brand unless they actually want to use it, as nobody else would be able to use it anyway with “Apple” being part of the name.
So the main brand almost acts as a catch-all trademark.
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I don’t think that’s how it works. If you wanted to use Apple in connection with consumer electronics you may get stuck but Apple Bank may be fine.
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