Affirm launches in UK

Looks like the popular American BNPL service has launched here in the UK! I wonder who will adopt it as a payment option

https://investors.affirm.com/news-releases/news-release-details/affirms-flexible-and-transparent-pay-over-time-options-now

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Just signed up. It creates an account and you can link your bank account. Doesn’t indicate any limit/eligibility. This appears to be run when you actually want to buy something (haven’t tried yet).

Will be interesting if they bring it to Apple Pay. Always nice to see a big American brand open up shop in UK