And we’ll certainly be looking to flesh this out over time! I totally agree with Richard that we have a great opportunity to set an industry standard and apply some ambitious ideas in the realm of sustainable practices (ideas like this are a perfect example!) If we can demonstrate our values through our actions we can motivate our community to do the same, however they feel most comfortable doing so. It is probably a bit cynical of me, but attaching a charitable gesture to a product or service could be considered a thinly veiled marketing hook by some customers.
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