Looking at the latest annual report, I think that Monzo could do with encouraging folk to use their accounts as their primary ones. So, things like the list below (I know they’re mostly not original) might be commercially sensible, even if it’s giving folk something for nothing:
Enhanced interest rate on roundups (encourages primary card use) - a bit like Chase does
Cashback on direct debits / bills - a bit like Santander does/did
Return of the (small) interest free buffer for overdrafts - like Monzo used to do
Some Plus features (or a new lower tier) for free when you have x direct debits (e.g. ability to connect credit cards only or you can see Trends graphs when you pay bills through Monzo)
Interest on pots (or even main balance), even if you’re not Plus/Premium (0.5pc would be competitive and still generate a profit)
Then on other financial features:
I’d be keen on a physical Flex card (maybe for paid customers) that defaults to paying off monthly unless you Flex things. Maybe that’s just a Monzo credit card?
Additional physical debit cards available for a fee (profit alert) that can be linked to pots.
And then in the app:
Temper the religion of user research. It’s important, but only when you have a plan. Saying “we don’t have the data” or “users don’t want it” as an excuse not to complete things is lazy.
Fix the swipe down gesture for the Accounts screen. It’s not accessible. Whack it on a tab down the bottom already.
Fix the velocity. As far as I can see the former product person came in, made a splash, said that Monzo was delivering faster and better, then left. Maybe it’s all going on technical debt, but just focus and finish Trends, think budgeting and kill Summary etc etc. Less self promotion, more optimisation please.
I really disagree with this. It’s not just about ‘x wants this so we’ll add it’, it’s also about how that thing works, where it is, how customisable it is, how can we make sure users have the info the need to use it and customer care can help them with it if it doesn’t work’ etc.
Even the simplest additions make the product more complex. Even if it makes it better for a few users, it could make it worse for others.
I think things should only ever be added to an app that 6 million people use after extensive user research really.
I’m not arguing to hell with user research and throw everything into the app.
I am arguing that marginal improvements that are necessary, usually because a new feature has been released but never finished, should be prioritised, even when there is no direct evidence that they should be prioritised. Put another way, I would like Monzo to make the climate, not respond to the weather.
Slight de-rail, along with pot-to-pot transfers the feature request for Plus/Premium for Joint Accounts now has the most ‘joint’ (!) votes, out-voted overall only by Dark mode - which has been implemented.
Cash back on transactions is just giving money away in a regulated interchange environment, if Liz Truss gets in, it might get get unregulated and banks might be tempted to pass it on, can’t see it otherwise unless you’re cash rich like JP Morgan.
As for getting rid of User Research, ha, do me a favour, it’s super useful, helps you build good product, and stops you just building for your noisest users on a forum
I’m not sure that folk are being big picture enough here. It’s basic economics: if some cashback leads to greater revenues overall, and still a profit cut on those greater revenues, then it is economically rational for the business. It’s a route to grow profits, not a free money free for all.
No one suggested getting rid of user research. Go back and read what I said!