I did quite a lot of research into various brands and bikes and didn’t find anything which came close to VanMoof.
Their bikes appear to be engineered to the nth degree to the point that they don’t really look like an electric bike. This was a big plus for me because in theory it makes it less likely to be stolen.
They also offer the peace of mine cover for £270 where if your bike is stolen then they’ll either hunt it down within two weeks or replace it. To me that was a no brainer.
Price wise they’re pretty competitive too, and they offer a very good range for the price. The biggest drawback is that you can’t remove the battery for charging, but that’s not really a deal breaker for me.
I suspect it would be if you lived in a block of flats without a lift tho!