There’s been a bit of a change this year, most companies are donating profits to LGBT organisations rahter than simply throwing up rainbows everywhere. The M&S LGBT sandwich got £100,000 donated to AKT, and Victoria Beckham is donating proceeds from a new t-shirt to them too. Nike, Adidas, Converse and others are all donating money from their Pride ranges. Rightly companies which don’t donate get called out.
A year or two ago Primark sold a range of Pride themed clothing and donated all the proceeds to Stonewall which was great, but all the cities they were sold in had local charities and Pride organisations which were struggling, whereas Stonewall is already very well funded by huge companies.