If Emma isn’t selling then cool, gave up on the overly tweeness of the app a while ago.
I always get a feel from account aggregators that they just want to sell you referrals to loans and credit cards
As for Monzo as an account aggregator, it’s a nice to have but not the core to the business
Nah, selling data is not a great business in the UK.
We make money with the subscription. 
You’re telling me a ‘card’ with a graphic of my choosing to match the account (bearing in mind this part already exists) which has a screen for balance entry would be a huge undertaking?
Sure it may not be the most efficient use of their time, but it wouldn’t be a huge task. So hardly nonsense…